• Jessica Slater

The secrets in design

Have you ever wondered how the Whitby Gin Icon came about?

Our iconic Whitby Gin label started out as a sketch and looked nothing like you see on the shelf today.

After spending weeks and weeks trying to create a design which depicted all the things I love about my home town we decided the source in a professional and we are so glad we did!

We found an incredible design agency ran by a fellow Yorkshire Couple. With a breadth of experience in the Wine and Spirits industry as well as well as lovers of Whitby, we gave them our brief.

Every mm of the label has been planned.

o The Whitby Abbey Whitby’s most famous icon generating images of Whitby’s dramatic past.

o Gold foiled was used in tribute to the golden sands encompassing Tate Sands beach

o The band and tamper seal have tiny wave incorporated reflecting the Wild North Sea

o A ships wheel sits proudly at the top of the tamper seal in reference to those brave explorers which set sail from Whitbys shores including Captain James Cook.

o Whitby Maritime Coordinate are perfectly placed on the neck of the tamper seal so that you can always find your way home

o Every bottle is hand labelled and numbered by Luke or I

Our label has been adapted for each edition and includes some hidden features. Cats, brambles and gooseberries are conspicuously hidden on our Editions. Can you find them?


Use code "Essential" for free delivery on orders over £20

Whitby,  North Yorkshire

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Whitby Distillery Limited - Company Number 10989129 - VAT No. 284 5900 79

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